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October 03 - 13:10
11D
Adtech startups Taboola and Outbrain merge to take on Facebook and Google
Two of the biggest (and most controversial) content recommendation companies, Taboola and Outbrain are merging to dampen the threat from advertising behemoths Facebook and Google. The deal has been years in the making, and aims to bolster the total number of online properties Taboola holds - allowing for better competition in the industry. The merger will see Taboola's value rise to $2 billion.
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