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July 16 - 11:07
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Blackstone to acquire mobile marketing platform Vungle
Investment firm Blackstone has agreed to acquire Vungle, a marketing platform for in-app video advertisements on mobile devices. Vungle is used by publishers of more than 60,000 mobile apps worldwide, including Rovio, Zynga, Pandora, Microsoft, and Scopely. In connection with the transaction, Vungle has also reached a settlement agreement with founder Zain Jaffer.
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