May 16 - 14:05
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Blockchain set to make mark in luxury goods industry
LVMH, which owns Louis Vuitton and Christian Dior, has launched a blockchain platform in partnership with ConsenSys and based on Ethereum and Microsoft Azure. This will let consumers have access to the product history and proof of authenticity of luxury goods. The platform, named AURA, is built on a consortium model, allowing any luxury goods maker to become a member.
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