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May 31 - 10:05
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Foursqare buys location analytics business Placed for $150 million
The location-based social network Foursquare has bought location analytics business Placed in a deal worth $150 million. As part of the deal, Foursquare Attribution will merge into Placed Attribution, reintroduced as Placed powered by Foursquare. It also means Placed powered by Foursquare will have more than 450 measureable media partners, including Twitter, Snap, Pandora, and Waze.
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