May 28 - 14:05
IKEA revamps app with augmented reality
IKEA is to include AR (augmented reality) advancements in its latest mobile app. For the first time customers will be able to make online purchases through the app, with the assistance of AR technology to help visualise products in their own spaces. The app will be released in IKEA's top eight markets by the end of the year. IKEA has offered AR as part of its browsing-only app since 2017.
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