July 31 - 16:07
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JPMorgan taps Persado to use AI for marketing copy
JPMorgan Chase has signed a deal with Persado, which will use AI to develop marketing copy. Chase said that after a successful pilot, it is expanding its partnership to cover marketing creative that will reach "millions of current and potential customers". In its pilot, Chase saw as high as a 450% lift in click-through rates on ads rendered by Persado, compared with others in the 50-200% range.
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