June 04 - 17:06
L’Oréal owned AI platform to enable make-up tech for Amazon
ModiFace is to provide AI tech to enable virtual try-ons for cosmetics on Amazon. The L’Oréal owned firm will allow Amazon customers to use the front-facing camera on their mobile phone to digitally try on different shades of lipstick in a live video of themselves or on a selfie. The AR simulation of each shade is done automatically, based on AI analysis of information provided by makeup brands.
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