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March 26 - 09:03
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McDonald's pays $300 million for decision tech firm Dynamic Yield
McDonald's is aiming to transform customer experience after making its biggest acquisition for 20 years. It has bought Dynamic Yield, an Israeli startup that uses AI on a decision-making platform, for a reported $300 million. McDonald's will use Dynamic Yield's technology to offer a more personalised service at its Drive Thrus. Roll-out will begin in the United States later this year.
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