November 15 - 10:11
20D
TikTok enters the world of social commerce
TikTok is allowing select users to add links to e-commerce and shopping sites. The company has said that the two features are being experimented with to improve the customer experience, and are part of the company's usual "experimentation". "Ultimately, we’re focused on ways to inspire creativity, bring joy, and add value for our community.” said a spokesperson of ByteDance, TikTok's owner.
> Sources
TechCrunch - TikTok tests social commerce
Source Captured: 15/11/2019 10:16:23, 0 Views

Social Media Today - TikTok Tests Social Commerce Links in Videos
Source Captured: 15/11/2019 10:16:23, 0 Views

ADWEEK - TikTok Confirms It’s Testing Social, Shoppable Videos
Source Captured: 15/11/2019 10:16:23, 0 Views

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